Andy Rubin’s Start-Up, Essential Products, Shuts Down

Andy Rubin’s Start-Up, Essential Products, Shuts Down


Mr. Rubin helped popularize the use of keyboards on telephones when he launched the Sidekick unit in 2002. He went on to establish Android, which was acquired by Google in 2005. Android program now runs on about 80 % of the world’s smartphones.

In 2018, Important obtained buyout desire from more substantial providers like Amazon, Wal-Mart, and many telecom carriers, in accordance to a man or woman common with the scenario who was not authorized to converse on behalf of the business. Wal-Mart and Amazon did not quickly reply to a ask for for remark.

Any potential buyout would have valued the organization below its $1 billion valuation, the human being stated.

But desire evaporated, in element since of the danger involved with Mr. Rubin’s place of work scandals. In 2017, The Details, a technology information web-site, claimed that Mr. Rubin experienced departed Google soon after an inappropriate marriage with a subordinate, prompting him to take a go away of absence from Necessary to deal with “personal matters.”

By the time The Periods investigation into his departure from Google was revealed in Oct 2018, Important was now enduring problems. The firm slashed the cost of its to start with cellular phone immediately after disappointing income. It dropped plans to make a residence machine and laid off a big quantity of staff members, reducing its do the job pressure by the conclusion of the 12 months to fewer than 50 from about 120.

Necessary will be shutting with close to $30 million in funds remaining, the particular person acquainted with the circumstance stated. Traders, some of whom experienced composed off the investment decision following Mr. Rubin’s scandals, will get “pennies on the dollar” back, the person claimed.

Essential’s final decision to shut down will come various months after Mr. Rubin tweeted a image of what appeared to be the company’s up coming cell phone, which the enterprise identified as Job Gem. The elongated cellular phone — in a selection of shiny shades — had a prolonged, skinny screen resembling a candy bar.

The handset was meant to be a so-termed companion cell phone, in accordance to previous workforce familiar with the project. It was intended to free men and women from getting extremely reliant on smartphones and would allow them to use a smaller unit for tasks like sending and responding to messages applying synthetic intelligence and voice controls, reported the previous staff, who declined to be determined simply because they did not have permission to speak about Vital products.



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Posted by Krin Rodriquez

Passionate for technology and social media, ex Silicon Valley insider.