Disney's Mayer Becomes TikTok C.E.O.

Disney’s Mayer Becomes TikTok C.E.O.


LOS ANGELES — The Walt Disney Company’s best streaming executive, Kevin Mayer, resigned on Monday to come to be the main executive of TikTok, the app for creating and sharing short movies that has exploded in attractiveness through the coronavirus pandemic.

TikTok’s application has been downloaded about 1.9 billion situations globally, like 172 million downloads in the United States, in accordance to Sensor Tower, an application data business. And its surging popularity has improved through the pandemic. In the initially quarter of this year, it was downloaded 307 million periods, extra than any other application in the entire world, in accordance to Sensor Tower facts.

“.@tiktok_us formerly instructed me they could not show up at hearings and testify for the reason that executives were being positioned in #China,” Mr. Hawley wrote on Twitter soon after Mr. Mayer’s choosing was declared. “But this new executive lives in the Usa. I glance forward to hearing from him. Less than oath.”

Both equally Republicans and Democrats have questioned the Chinese government’s influence about the application. Senator Chuck Schumer of New York, the Democratic minority leader, and Senator Tom Cotton, Republican from Arkansas, co-wrote a letter to the director of nationwide intelligence in October, requesting a overview of the national-protection implications of TikTok’s expanding influence.

Now Mr. Mayer will present a obvious backlink between TikTok and ByteDance’s leadership in Beijing, with his twin roles at the two organizations.

Mr. Mayer’s departure from Disney is not totally a surprise. Disney’s board of administrators handed around him this 12 months when it was searching for a successor for Robert A. Iger, who abruptly stepped down in February. (Mr. Iger continues to be government chairman, with a focus on the artistic system.) Several men and women in Hollywood and on Wall Avenue had viewed Mr. Mayer as the sensible inside candidate because the long run of Disney rests on its skill to completely transform itself into a streaming titan. The top occupation, having said that, went to Bob Chapek, the reduced-profile chairman of Disney’s concept parks and buyer items organizations.

“Kevin has experienced an extraordinary effects on our firm in excess of the decades,” Mr. Chapek claimed in a assertion. “Having labored along with Kevin for many yrs on the senior management team, I am enormously grateful to him for his assistance and friendship.”

Mr. Mayer is ideal acknowledged as Disney’s longtime discounts maven. Prior to working the direct-to-buyer and international division for the earlier two yrs, he served as Disney’s main system officer, helping to orchestrate the purchases of Pixar, Marvel, Lucasfilm, most of 21st Century Fox and BamTech, a technologies organization that specializes in streaming video.

Disney named Rebecca Campbell as Mr. Mayer’s successor. She has been ascending speedily. Just previous yr, she was named president of the Disneyland Resort in Anaheim, Calif. Right before that, Ms. Campbell experienced a senior management function at Disney’s Europe, Center East and Africa operation she labored on the launch strategy for Disney Furthermore. Disney also named a new chairman for topic parks and buyer solutions: Josh D’Amaro, who was president of Walt Disney Entire world in Orlando, Fla.

A TikTok spokesman on Monday pressured that TikTok was not owned by a Beijing-dependent business. In its place, its mum or dad corporation, ByteDance Ltd., is integrated in the Cayman Islands, though he could not say how numerous people today are primarily based there. That entity owns TikTok and all of the firms in China, he stated.

Mr. Mayer will remain in his existing dwelling in Los Angeles, however he will journey usually to Bytedance’s headquarters in Beijing, as effectively as TikTok’s significant places of work in New York, London, Japan and India, the spokesman explained.

Brooks Barnes claimed from Los Angeles, and Jack Nicas from Oakland, Calif.





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Posted by Krin Rodriquez

Passionate for technology and social media, ex Silicon Valley insider.