Nicole Guerra, Sean LaRochelle - The New York Times

Election Day Game Plan on Social Media: Share Carefully


Our typical tactic is to acquire the greatest of what will be on-system for The Periods and share it off-platform. That signifies we’ll have editors performing on capturing and sharing what our journalists are looking at on the ground across the nation in addition to sharing our dwell outcomes, race calls and analysis as they come about.

DUBENKO We’ll be positive to boost some counterprogramming all through the working day — give people anything to study, enjoy or listen to as they hold out for effects. At the time the outcomes commence to roll in, having said that, you probably will not see much non-election news on our social feeds.

In scenario Election Day becomes Election Week or — shudder — Election Thirty day period, we have staggered our staffing. I assume this election cycle to be a marathon of news, not a dash, and to that conclude, we’re spreading folks out.

What are your targeted traffic anticipations for Election Day?

DUBENKO Visitors have come to rely on us for exact, uncomplicated-to-recognize results. And I foresee that these will be a large attract from across all platforms. I consider Wednesday will also be a big working day, notably if we don’t have a clear winner by Tuesday evening. Our live protection always attracts a large readership, but the folks who come in to get the digest the next early morning are usually extra numerous.

Numerous Us residents will master of the election final results on social media. Speak about balancing velocity with precision.

DUBENKO Pace issues on social, and if we feel self-confident in a phone, we’ll do all the things we can to get out the news quickly. Social media — notably Twitter — can put tension on newsrooms to get matters out rapidly, occasionally at the cost of precision. When it comes to point out phone calls and outcomes, everybody at The Moments agrees it’s extra critical to be ideal than to be to start with. We’re going to technique phone calls extremely, pretty diligently, and be extra watchful not to editorialize about what a person state indicates for the entire election.

The key will be to offer readers on Twitter and Facebook — where by thoughts, editorialization and speculation run rampant — some quite good established of specifics, a shared fact, I hope, by which we can interpret situations. What we do on social media is a distillation of what visitors get in our protection on-website: fair and factual.



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Posted by Krin Rodriquez

Passionate for technology and social media, ex Silicon Valley insider.