‘Stay Alive and Survive’: Ski Resorts Brace for a Pandemic Season

‘Stay Alive and Survive’: Ski Resorts Brace for a Pandemic Season


OLYMPIC VALLEY, Calif. — A trickle of skiers lately zigzagged down the slopes at the Squaw Valley Ski Vacation resort. Partners and family members wandered through the resort’s village, which was decorated with golden Xmas lights and frosted with snow.

It seemed like the commencing of a merry time. But a nearer inspection revealed it was anything but.

Cafe patios had been virtually vacant as masked staff swept by means of with lime environmentally friendly disinfectant sprayers strapped to their backs, section of the $1 million that Squaw Valley has put in on sanitizing products and other safety measures. At ski lifts, sparse groups waited in socially distant strains. The resort felt “so dead,” said a skier, Sabrina Nottingham, partly because it was restricting ticket gross sales to much less than 50 percent of the norm.

Now resorts this kind of as Squaw Valley are placing their anticipations low for the new ski period.

“I really don’t believe that any one in the business enterprise is wanting to have this be their very best yr at any time,” mentioned Ron Cohen, the president of Squaw Valley and neighboring Alpine Meadows, which laid off 2,000 seasonal personnel in the spring. “We want to protect our enterprises so that when Covid’s about, we have the option to not have endured so considerably hurt that probably we cannot stand back again up.”

Mike Pierce, a spokesman for Mount Rose Ski Tahoe, a resort in western Nevada, claimed the mind-set was “to just preserve standing quo and survive.” He declined to present any financials, but explained, “if we crack even, which is virtually considered a success.”

For smaller sized resorts, the soreness might not be as extreme. The Diamond Peak Ski Vacation resort in Incline Village, Nev., claimed it came out about $1 million ahead of projections after the spring shutdown. Mike Bandelin, the resort’s general manager, mentioned smaller sized resorts normally function at a decline in the last months of the year, so closing early really saved money.





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Posted by Krin Rodriquez

Passionate for technology and social media, ex Silicon Valley insider.