Stripped of Twitter, Trump Faces a New Challenge: How to Command Attention

Stripped of Twitter, Trump Faces a New Challenge: How to Command Attention


Over the several years of his presidency, as controversies and investigations of his perform started to develop, tv grew to become a significantly less responsible safe place. Broadcast networks, pressured to be additional aggressive in their approach to him and his aides, asked harder questions. With the exception of Fox Information, cable networks that experienced rushed to place him on air through 2016 and the early stages of his presidency clamped down, reducing again on broadcasting his stay appearances in certain.

And his adventures in the White Household briefing home generally did not go nicely and revealed the limits of his grasp of policy or latest events. Just one Trump adviser was blunt, saying that the president did not like most elements of his job, and that integrated remaining requested questions for which he did not know the solutions.

So when Mr. Trump went to the briefing space for months in the spring to examine the coronavirus, advisers reported, he liked the visual facets of his general performance but not the fact of having a back again and forth that led to him becoming condemned and ridiculed for his risky statements about battling the virus with bleach and gentle and his point-free assertions about anything having much better.

Twitter grew to become a phase he could regulate extra tightly.

It was telling that during his time in place of work, Mr. Trump selected as his key Twitter channel his @realdonaldtrump account and not his formal @Potus account. He understood the energy of creating his personalized manufacturer and trying to keep it independent from his formal responsibilities as president. Twitter gave him a singular outlet for expressing himself as he is, unfiltered by the norms of the presidency.

He would scroll his very own Twitter feed, wanting at the replies for new matters to throw out. He studied the Twitter trending lists as signals of exactly where the discourse was headed.

In some way, tv grew to become the medium through which he could look at the consequences of his tweets.

The television in his alcove dining home off the Oval Business was normally on in the background, catnip for his brief awareness span. He consumed a great deal of his info by means of it and watched the protection of his tweets.

Mr. Trump’s White Dwelling aides stated he liked tweeting and then seeing the chyrons on cable news channels immediately modify in response. For a septuagenarian whose closest allies and aides say typically reveals the psychological advancement of a preteen, and for whom interest has been a narcotic, the prompt gratification of his tweets was tricky to match.



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Posted by Krin Rodriquez

Passionate for technology and social media, ex Silicon Valley insider.